Trainer

Dr. Karim Emad
Holds a Master’s degree in Psychodrama from Cairo University and a PhD in Mental Health.
A certified coaching expert accredited by the International Coaching Federation (ICF) and Executive Director of the American Board.

Dr. Karim Emad is considered one of the leading coaching pioneers in the Arab world.
He is an accredited trainer and the founder of the ICF-Wisdom School, approved by the International Coaching Federation.

Dr. Karim believes deeply in his mission—that knowledge is the only tool capable of elevating human awareness. He has authored a specialized book series titled “I Am Psychology”, which includes five influential publications in psychology and coaching, most notably Yes, I Can Make You a Life Coach and Skills for Managing the Psychological Session.

He applies a diverse set of methodologies with his clients such as Cognitive Behavioral Therapy (CBT), Positive Psychology, Psychoanalysis, Psychodrama, and other techniques that distinguish him in the field of training and consultation.

About the Program

This professional training program qualifies you to become accredited by the International Coaching Federation (ICF).
You will experience a unique educational journey, as the program has been professionally designed to combine all branches and specializations of coaching.

It is the first comprehensive Arabic program that ensures excellence as a life coach, with training delivered by an ICF-accredited coach. You will gain the knowledge, skills, and proven coaching techniques required to manage coaching sessions successfully according to global standards.

By the end of this learning journey, you will earn the title of International Certified Coach and begin taking the practical steps toward the official ICF international accreditation exam.

Program Content

Module 1: Coaching Ethics

In this module, you will learn the true meaning of the coaching profession, how to activate the client’s internal motivation, embody coaching ethics and standards, differentiate coaching from other professions, master session competencies, and recognize common mistakes in coaching sessions.

Module 2: Embodying the Coaching Mindset

You will learn what it means to have a liberated coaching mindset, awareness strategies for thoughts and emotions, key personal qualities of a professional coach, identifying clients’ values, needs, weaknesses, and strengths, letting go of the inner ego, and preparing to guide the client into their inner world.

Module 3: Establishing the Coaching Agreement

You will learn how to create an effective coaching agreement, clarify responsibilities, identify success factors, set positive expectations, create a safe coaching environment, build trust and rapport, and navigate common challenges that arise in this phase.

Module 4: Presence During the Session

This module covers building presence, verbal and non-verbal matching, emotion regulation strategies, overcoming barriers to presence, and observing both the client’s inner and outer worlds to help them express themselves openly and transparently.

Module 5: Building Trust and Safety

You will learn how to create a safe environment for client expression, understand client communication styles, manage resistance, build trust bridges that allow clients to uncover inner emotional charges, and define appropriate boundaries within the coaching relationship.

Module 6: Active Listening

You will explore the power of active listening, the meaning of positive non-verbal listening, levels of listening, reflective listening techniques, intuitive listening, non-verbal cues, and overcoming obstacles that hinder effective listening.

Module 7: Raising Awareness

You will learn how to raise awareness using metaphors and analogies, rules for effective questioning, types of coaching questions, compassionate response techniques, and how to avoid common questioning mistakes while reframing perspectives with clarity.

Module 8: Facilitating Growth

You will learn how to create a successful action plan with the client, summarize insights, enhance awareness, design follow-up plans, practice self-observation tools, understand decision-making factors, and apply the PERMA model to elevate client wellbeing.

Module 9: Positive Psychology Interventions

This module covers the origins of Positive Psychology, concepts of happiness and wellbeing, modern interventions, using these tools during coaching sessions, and understanding their impact on relationships and quality of life.
You will also explore concepts such as mindfulness, psychological flow, resilience, positive health, and scientifically proven techniques for reducing stress and depression, strengthening willpower, designing positive life goals, discovering personal strengths, and applying them to achieve human excellence.

Program Advantages — ACC International Coaching Certification

• 70 accredited training hours approved by the International Coaching Federation (ICF).

• Training delivered by Dr. Karim, MCC-level expert in psychology and coaching.

• Mentoring sessions included with no additional fees.

• Providing real clients to ensure applied practice.

• Designing an electronic booking system to fulfill professional and marketing requirements.

• Exclusive job opportunities for outstanding trainees to join the Wisdom coaching team (upon meeting requirements).

• International Life Coach Certification from the American Board, with a globally listed accreditation number on the website.